Coca Cola – Recycle-Me

Coca-Cola is the most iconic brand in the world with the most iconic logo and the most iconic colors. As part of a global recycling awareness campaign, we set out to do what no other brand could pull off. Release an Out of Home campaign inspired by how we want to see our logo. Crushed, and in a recycling bin. Because our logo is so recognizable that no matter how you crush it, you still know what it is.

Client—Coca-Cola
Year—2024
Agency—Ogilvy
Chief Creative Officer—Samira Ansari
Executive Creative Director—Andrew Hunter
Creative Director—Alice Teruzzi, Francesca Ferracini
Senior Copywriter—Pete Macinnis
Senior Art Director—Woo Jae Yoon
Head of Design—Brian Gartside
Associate Design Director—Christina Hillman
Senior Designer—Nel Sparkman, Luis Valencia
Designer—Drishti Khokhar, Nathan Kim
Production Company—Lobo New York