7-ELEVEN NACHOS X FROGGY

A high school riot grrrl band (FROGGY) from Doyelstown, PA wrote a song about their love for 7-ELEVEn nachos and asked us to sponsor them as a joke. We said…yes. This is an actual music video and record release that took teenagers’ love for our nachos to Eleven, and pushed the boundaries for how brands can interact with their fans on social. Directed by Aimee Hoffman with Young Hero.

This project is a Bronze winning project in the Typography Category at the Latin American Design Awards 2022 with an International jury like Guille Vizzari from YaniGuille&Co. (Argentina), Verònica Fuerte from Hey Studio (Barcelona), Nubia Navarro from her own studio Nubikini base on Colombia but her heart from Venezuela, and Lais Ikoma from Polar, Ltda. (Brazil).

Not only winner in Latin American Design Awards but also winner at Communication Arts 2023 in the Typography Competition. Once again with jury all around the world, Kevin Cantrell, founder/creative director, Kevin Cantrell Studio (USA), Daniela Castiblanco, co-founder/creative director, Gracias Company (Colombia), Ryan Crouchman, partner/executive creative director, design, Lg2 (Canada), Maria Doreuli, creative director/typeface designer, Contrast Foundry (USA), Debora Manetti, co-founder, Zetafonts/TypeCampus/Kmzero Design (Italy), Duy—N, co-founder/executive creative director, M — N Associates (Viet Nam).

Client—7-Eleven, Froggy
Year—2021
Agency—360i
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Designer—Luis Valencia
Photography—Julia Khoroshilov, Mike Banom
Creative Directors—Andrew Hunter, Doug Murray
Senior Art Director—Christian Maine De Biran
Senior Copywritter—Daniel Freeda
Production Company—Young Heroes
Director: Aimee Hoffman