NEW ORLEANS: PLUS ONE

"The People Of New Orleans Are Why You Visit New Orleans"

A place’s soul comes from its people. And nowhere else has the people of New Orleans.

Our appreciation and need for travel has changed over the last few years. We’ve become more siloed. We’ve lost chances to see the world and be inspired by others. We need to break free. New Orleans has what you need to feel whole again. And we hope you’ll rediscover a part of yourself when you walk through our doors.

This campaign is built around the culture bearers of New Orleans. It tells the story of our place and our creativity through our people. At its core sits a dinner party full of talented chefs, musicians, artists, activists, civil rights icons, and members of vibrant and tight-knit New Orleans communities. We hope you’ll spend some time getting to know them and seeing New Orleans through their eyes.

Desicided to do custom logo for New Orleans and custom logo for the campaign. Playing with the idea of VR, create some gradients and 3D type.

Client—New Orleans Tourism
Year—2022
Agency—360i
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Designers—Luis Valencia, Emily Thomas
Lettering & 3D Render—Luis Valencia