7-ELEVEN UNREAL COLLAB

I had the opportunity to create a series of speculative collaborations for 7-Eleven featuring three iconic brands: Oreo, Ritz, and Sour Patch Kids. The project explored custom lettering through playful and immersive typographic executions, with a focus on translating each product into a three-dimensional visual experience.

A key challenge was developing lettering that felt cohesive across all three brands while maintaining the unique texture, materiality, and personality of each product. From recreating surfaces and forms to defining a distinct tone of voice, every execution was carefully crafted to feel authentic to the brand it represented.

The final pieces were designed to capture attention through bold, expressive typography and were shared across social media platforms, including 7-Eleven and the respective client brand accounts.