Zippo: Hot Rod Collection

Inspired by the work of Ed 'Big Daddy' Roth and Dave Bell, this series of custom posters celebrates the design language of the hot rod community and promotes custom-designed, hot rod-inspired lighters. One challenge we face was incorporating as much information as possible without feeling unbalance; our solution was to map everything out, select specific text and organize it carefully to ensure it all fit within the required space as well as incorporating different styles of lettering.

Winner proyect on Latin American Design Awards 2025 on Typography and Illustration, Communication Arts 2025, and Type Director Club 2025.

Client—Zippo
Year—2024
Agency—Ogilvy
Chief Creative Officer—Menno Kluin
Executive Creative Director—John Wagner
Creative Director—Martha West, Will Montgomery
Art Director—Haeun Kim
Head of Design—Brian Gartside
Senior Designer—Luis Valencia
Letterer:—Luis Valencia
Illustrator—Luis Valencia, Nathan Kim