7-ELEVEN: MODEL 711

Car fans love showing off their customized rides in front of 7-Elevens. In response, we started the hashtag #CarsOf7Eleven Almost overnight, we gained 400k+ followers. Then something funny happened: Our car fans started writing ‘Where car?’ on all of our posts that didn’t include cars. We owed them an answer to this deep and profound question.

So we built an unique sport car with all brand of 7-Eleven infuse on it. We Introduce Model 711. A car built from inspiration on racing cars, custom graphics, like tailored logo and customize lettering to personalized wrap. The car came alive to be give it away to the loyals of 7-Eleven fans as a award of how amazing they are.

Client—7-Eleven
Year—2022
Agency—360i
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Designers—Luis Valencia, Emily Thomas
Art Director—Frans Ahlberg
Copywritter—Aron Ramstedt